A/B testing is weird. It’s one of those rare things that comes long that is simultaneously awesome and shitty at the same time. The advantages of it are really clear: make more money by tuning your design with a laser-like focus toward conversions and click-throughs or whatever your company’s marketing jerk wants to call it [...]
Reactions to the new workflow and design on Seamless.com
I have very exciting news for you. I’m here to tell you that you can do anything you want. This goes for most things in life, but it’s especially true when it comes to design. Sure, I could list all the caveats about listening to clients and team members, but lets assume you already know [...]
I forget so much of my life, but remember such vague, beautiful moments. There are a few days where every detail is clear to me, and I can see it all in a vividness that will haunt me for as long as I remember. Here are the moments I remember today, in reverse chronological order. [...]