Th!nk

 

Th!nk is a European car company specializing in small electric vehicles that get about 115 miles per charge. At the time of these designs, they were planning to begin selling their cars in the U.S., starting with California.

I had a day to come up with two pages worth of comps to propose to Th!nk. I was told to focus on the social media component of the ad campaign for the content of the site, and to take the design in an upbeat direction focused on the 24 - 30 age bracket.

I'd never done any design relating to automobiles at the time, so it was a fun challenge. This is a car someone would buy not out of necessity, but as an accessory; at 114 miles per charge, it's unlikely anyone would use it as their main vehicle. With that in mind, I decided to move the feel of the site toward quirky illustration rather than the ultra sleek look of traditional automobile advertising

The result is a fun, wiggly illustration with an airy layout. I would have liked to spend a lot more time with the index page, but I feel like the community page got an adequate amount of love.